It’s also good news for NetEase as despite a very public break-up with Blizzard in terms of game publishing in China on titles like World of Warcraft, their deal regarding Diablo Immortal is very much secure, meaning they’ll benefit from their ongoing partnership for the foreseeable future. It should also be noted that this figure doesn’t include revenue from the game’s PC port or third-party Android marketplaces, meaning that the game’s full revenue is even higher, with data.ai positing that the $1bn milestone is not long away, as Diablo Immortal now also ranks #3 on the list of top-earning mobile MMORPG titles.ĭespite an initially frosty reception upon its initial announcement at BlizzCon - exemplified by the now infamous video - it seems as if Blizzard has been vindicated with the success of Diablo Immortal. Notably, although previously China contributed the largest amount of lifetime spend at 37% of the total, the US has now surpassed that in 2023, contributing 33% of spending and bumping China down to only 19%. And another grim reminder of how disconnected Blizzard can be with their community.Diablo Immortal, Blizzard’s mobile-focused spin-off of their world-famous Diablo series, has surpassed $500m in consumer spend.Īccording to new insights from game research firm data.ai, the game has surpassed 22 million downloads globally, with approximately $525 million in consumer spend, making it the 24th largest mobile game in terms of worldwide revenue since it launched. A reveal at the wrong time and at the wrong place. The Diablo: Immortal reveal has put Blizzard in full defense mode. And with it being an exclusive title for mobile devices, many wonder about it’s price point and if there will be any form of microtransactions. There is no release date for Diablo: Immortal just yet but you can pre-register right now. Immortal is also a massively multiplayer game, placing a crazy amount of players onto your mobile screen.
In just hours after the reveal, fans quickly pointed out the similarities to NetEase’s previous works, calling Immortal as a re-skin of NetEase’s Crusader of Light.ĭiablo: Immortal is set after the events of Diablo II: Lord of Destruction and will have five playable classes at launch: Crusader, Wizard, Monk, Demon Hunter, and Barbarian. Blizzard states that Diablo: Immortal is built from the ground up and is being developed by NetEase, a Chinese company known for mobile titles.
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